Inclusive job description examples (UK)

An inclusive job description doesn't ask less of the candidate. It asks the same things — but in language that is concrete, literal and predictable. Autistic readers, in particular, parse job ads precisely. Vague phrases like "thrives in ambiguity" or "rockstar mentality" don't read as friendly tone — they read as this role has hidden expectations I can't see, and the rational response is to not apply.

Below are five UK roles, each with the original ad followed by a rewrite. Every rewrite uses the same five rules listed at the bottom.

1. Marketing Manager (London, Agency)

Before

"We need a marketing rockstar who thrives in a fast-paced environment, wears many hats and isn't afraid to roll up their sleeves. You'll own marketing end-to-end and be a true culture fit. Excellent communicator, self-starter, comfortable with ambiguity."

After

"You will lead marketing for a 35-person agency. In a typical week you will: brief two campaigns to designers, write or edit four pieces of long-form content, run our weekly marketing stand-up (Tuesdays, 30 minutes), and report monthly KPIs to the leadership team. You will work with one direct report (a Marketing Executive) and one external SEO contractor. You decide quarterly priorities with the MD. We use Notion, HubSpot and Slack. The role is hybrid: two days a week in our Clerkenwell office (Tuesday and Thursday)."

2. Software Engineer (Remote, Fintech)

Before

"Looking for a passionate engineer who can hit the ground running. You'll wear many hats in a high-growth scale-up. Must have a hacker mindset and love shipping. Strong communication and ability to influence stakeholders essential."

After

"You will join a four-person platform team building our payments API. In your first three months you will: complete onboarding (week 1), ship one bug fix (week 2), own a small feature end-to-end (weeks 3–8), and lead the design review for one larger feature (weeks 9–12). Our stack is TypeScript, Node, Postgres, AWS. We pair-program two mornings a week and deploy to production roughly six times a day. The team meets in person in our Manchester office one day per quarter; the rest is remote. We do not expect you to know our stack on day one — we expect strong fundamentals and a willingness to learn."

3. Customer Support Lead (Bristol, SaaS)

Before

"We need a people person with a can-do attitude who isn't afraid to roll up their sleeves and go above and beyond for our customers. Excellent culture fit and ability to wear many hats essential."

After

"You will manage a team of three Customer Support Agents covering Monday–Friday, 9am–6pm. Day-to-day you will: triage escalations (typically 2–4 per day), run a 15-minute team huddle each morning, hold weekly 1:1s with each agent, and own our CSAT and first-response-time metrics. You will not be on the front-line queue except during planned cover. We use Intercom and Linear. The role is based in our Bristol office Mondays, Wednesdays and Fridays. There are no on-call or weekend shifts."

4. NHS Band 6 Nurse

Before

"Looking for a passionate, dynamic nurse to join our friendly team. Must be flexible, resilient and able to cope under pressure. Excellent team player with a can-do attitude."

After

"You will join a 12-bed acute medical ward as a Band 6 Staff Nurse. Shift pattern: long days (07:30–20:00) and night shifts (19:30–08:00) on a fixed four-week rota shared in advance. You will typically care for four patients per shift, supported by one Healthcare Assistant. You will lead nurse-in-charge shifts approximately one in four. We provide a structured 6-week preceptorship for new starters and protected study time of one day per month."

5. Junior Designer (Hybrid, Leeds)

Before

"We're looking for a creative ninja with a killer eye and a passion for pixel-perfect design. Must be a self-starter who thrives in a fast-paced studio environment."

After

"You will support two senior designers on web and brand projects for our agency clients. In a typical week you will: produce design exploration in Figma (about two days), refine senior designers' work to final spec (about one day), prepare files for handover to developers (about half a day), and attend two client calls as an observer. You will receive structured weekly feedback for your first six months. Our Leeds studio is open Tuesday–Thursday; Mondays and Fridays are remote."

The Five Rules Every Rewrite Follows

1. Replace adjectives with examples. "Fast-paced" → "we ship roughly six times a day". "Resilient" → "you will lead one in four nurse-in-charge shifts".
2. Describe the week, not the vibe. A literal weekly breakdown answers most candidate questions before they ask.
3. Name the location and the days. "Hybrid" alone is not enough — say which days are in-office and where.
4. Cut idioms. "Wear many hats", "roll up your sleeves", "hit the ground running" all parse literally and confusingly. Just describe the actual work.
5. State what you will not ask. "No on-call shifts." "We do not expect you to know our stack on day one." Removing hidden expectations is as powerful as listing real ones.

Want to test these on your own ad? Paste it into our scorer for a 0–100 autism-friendliness rating, or run it through the rewriter for a full pass.